With graduation just behind them, a Belmont High School student, Julian Jung, and his teacher and coach, Erik Berg, are continuing their relationship as business partners. Their company, Noggin FodderTM, sells t-shirts that contain educational messages to "feed your mind." The pair also strongly believes that education is the key to solving the world's problems and are donating 50% of profits to education-related charities to "save your world."
The road to business partnership began this spring when Jung saw a shirt his science teacher and tennis coach, Berg, was wearing and was immediately intrigued. Berg had made the shirt demonstrating the Stroop Effect (the difficulty people have in naming the colors of words when the text is in a different color) while contemplating a business idea that he could run as his summer job. Jung, who will be attending Northeastern University in the fall to study business and entrepreneurship, approached Berg the following week with a proposal to partner on the project. While Berg had originally planned on running the company himself, he was impressed by Jung's enthusiasm and recalled how well Jung was able to run a simulated business during a game they played in AP Environmental Science class. The original Stroop Effect shirt design was created by Berg (with significant help from his wife, Amy). Then, when Jung proposed donating 50% of profits to education-related charities, the concept of Noggin FodderTM was born. Jung was eager to get started and spread Noggin Fodder's message to his classmates at Belmont High, so Berg allowed him to run the entire business on his own until after graduation when the pair made their partnership official. They plan to expand their product line this summer, adding more thought provoking designs and incorporating artwork from local artist and Belmont High graduate, George Coffin. Recent Belmont High School graduate, Tom Leo, is currently working on a new look for the website as well.
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